Nick Nortcliffe runs the Alectrofag shop in Old Swan, Liverpool, where he’s been helping people switch from smoking to vaping for over six years. Having quit a 30-a-day cigarette habit himself back in 2014, Nick knows exactly how tough it can be, and how worth the switch really is. That experience helps him connect with customers on a real level, offering advice that comes from someone who’s been there.

But Nick’s not just about vaping, he’s also a writer at heart. He started with detective stories as a kid, and now he writes helpful vape guides, honest product reviews, and blogs for Alectrofag’s website. His goal? To make it easier for people to figure out what’s right for them without all the jargon and confusion.

Nick studied Music and Film at university, which shows in the way he writes—clear, creative, and easy to follow. Whether you’re chatting with him in the shop or reading his work online, Nick keeps things simple, practical, and straight-up useful. When he’s not working, you’ll find Nick enjoying art, music, film, and backing Liverpool FC with serious passion. At the core of everything he does is one belief: when people have the right info, they can make decisions that truly change their lives.

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Q&A with Nick

When did you first join Alectrofag?

I’ve been running the vape shop since June 2019.

What kind of experience do you have with vaping?

It’s been over 10 years now. I used to smoke 30 cigarettes a day back in 2014. It wasn’t pretty. Then I found vaping, and that was the turning point...

What do you enjoy most about working here?

Honestly, it’s the people. You get all sorts walking through the door...

What’s your expertise?

I have a solid grasp of turning complex vape tech into everyday language...

Got a favourite product at the moment?

Right now, I’m a fan of the Hayati Pro Max Plus. It’s straightforward, reliable...

What are your hobbies?

Music and film play a big part in my life and probably always will. I also follow Liverpool FC...

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